Shopping Tips for the 25 Days of Christmas: Tip #23

While many of us are focusing on the wonderful and joyous aspects of the holiday season, there is an unfortunate darker side to the holidays as well. With an economy that is tough for so many, there is a criminal element that arises from this hardship. Also, at a time of the year where so many are doing a great deal of shopping in large crowds, we are sometimes left more vulnerable than we truly know.

Many of us are operating on a "cash-only" holiday shopping budget. So, that means that are carrying more cash than ever, and the thieves know that too! While I certainly do not want to scare anyone during the holiday season, I know from my many years of retail management experience how so many people assume they are safe, are complacent and truly do not focus on their personal safety while out shopping.

Thus, this tip is all about being safe with your cash while shopping this holiday season!

HOLIDAY SHOPPING TIP #23:

Use these tips to be cash safe this holiday season!

1. Many of us rely heavily upon ATMs to withdraw cash. If you can, do the buddy system, especially with ATMs that are slightly more isolated, or if you are withdrawing money while it is dark. If at all possible, it is best to do that cash transaction inside the bank. Take care to make sure that you get your card back (over the last week, I have found TWO cards left in ATMs!) and that you are careful with entering your pin, and requesting and taking your receipts. Yes, the information is somewhat "encrypted" but do you want a potential criminal to know your balance information and decide to target you based off of that info?

2. Do not keep all of your cash in one place. If you are carrying hundreds of dollars, or more, try to break it down into smaller batches so that you are not pulling out a fat wallet or "wad" of money. That is really telegraphing to a potential pickpocket or thief that you are a target. Paper clip it into smaller batches (say $100 in $20s) to minimize how much money you are pulling out in public at any given time.

3. Keep your cash as close to your body as possible. I continue to see moms with their purses in shopping carts everywhere I go. Yes, I live in a safe community. But, remember, the criminal element knows where the "safe" communities are, too. They will pinpoint those very communities as they know that we are more likely to assume that we are safe. I can tell you from experience, when we caught and busted pickpockets and thieves in my stores, they were not from the immediate community. Some had come from as much as 2-3 hours away to get to you in your safe community.

4. Never, ever keep money in pockets, jacket pockets, flaps of your purse or anywhere that a pickpocket could have easy access. A casual "bump" in a crowded mall could be someone relieving you of your cash! I have seen videos of pickpockets that have been caught in my stores, and I can tell you that they were so good I could not even see them taking the cash!

5. Make sure that you are thorough in giving your cash to a cashier. Count it out to them, make sure that they know you are well-aware of what you are handing over to them. Short change artists rip off cashiers all of the time, however, that is reciprocated with cashiers short-changing consumers as well. I had a friend who recently paid for an item and in the hustle and bustle of the transaction was short-changed by $40.00! She told me, in tears, and I called the store on her behalf asking the store manager to count down that drawer immediately. Luckily, the store manager listened, pulled the cashier off of that lane, counted the drawer and found it to be $267.00 OVER in funds. That cashier was creating an amazing little holidy shopping kitty for herself. My friend got her money back, but think of all of the other customers (to the tune of $227.00!) that may not have realized that they were missing change! OUCH!

I do hope that these tips are a reminder to shop safely with your cash this holiday season! Happy Holidays!

Is Cyber Monday going to be replaced by Mobile Tuesday?

As an insider in the retail industry, I know that it is all about driving traffic and sales. This past "Black Friday" retailers offered more promotions than ever, and deep discounts to lure consumers to spend an estimated 7% more this year than last year. Now, that is not really referencing the point that many consumers held on to their money in September and October to take advantage of the promotional pricing...not to mention the how profit margins will shake out for the retailer!

Cyber Monday started out as a huge online shopping day when everyone returned to work from their long Thanksgiving weekend holiday and used their employer's internet access to shop (instead of working!!!). Cyber Monday has been used as a marketing tool by many retailers large and small to draw internet sales with special online prices and promotions. Even artisans on sites such as Etsy offer fantastic Cyber Monday specials.

It will be interesting to see how this Cyber Monday performs. For one thing, we know that November was a tough month for online commerce. Online sales actually declined for the first time for November. That is a troubling sign for retailers, especially retailers who exclusively sell online without "brick and mortar" destinations for shoppers.


(Image from www.mopocket.com)

Now, we also have "MOBILE TUESDAY". This is a newly launched promotion for retailers to take advantage of shoppers using their cell phones to buy online! One leading retailer to take advantage of this trend is The Gap. They offer a really cool iPhone app in which shoppers can put together outfits and save those items to create a gift list. They can then direct friends and family to purchase those items...all from their cell phone!

To Recap:

Black Friday...a good thing this year for price-sensitive consumers, we will see how it truly shakes out for retailers and their profit margins.

Cyber Monday...may be a disappointment if people are spreading their online shopping out over time and not one particular day. I believe this year people will use the internet more than ever for searching, and for price comparison. The retailers with the best online prices will see the best results for Cyber Monday...but there is still the profit margin aspect to those sales and volume.

Mobile Tuesday...I am going to get behind this one myself. I find it really exciting to use my cell phone technology to its true potential and will see what retailers are luring me to spend my money via cell phone shopping! This is my favorite shopping event: I don't need to fight the crowds, I don't need my employer's internet access...I can shop by phone anywhere, any time!

25 Holiday Shopping Tips for the 25 Days of Christmas: Tip #4

After over 15 years of retail management, I definitely understand how to leverage resources to get the best deal possible. As a buyer, I would hunt down the best prices, special quantities buys, closeouts...whatever it took to get the best quality at the best value. As a consumer, you have the same power to leverage retailers to get the best prices and best deals. Retailers are competing for your dollar, make them work for it!

HOLIDAY SHOPPING TIP #4:

Leverage your buying power this holiday season. Look for retailers and grocery stores to compete for your dollar by offering you special bonuses for committing your discretionary income to their store.

A perfect example is what the Ralph's (Kroger) grocery chain is offering to their customers for the holiday season. If you purchase gift cards at a Ralph's store with your "Ralph's Rewards" card, they will TRIPLE your bonus points earned on your card.

So what are "bonus points"? At Ralph's, you earn bonus points with each dollar that you spend that accumulate each quarter, and at the end of that quarter you are issued a voucher that you can apply toward a future shopping trip. (Some categories do not apply, like alcohol, tobacco, etc.) You earn $5.00 toward your voucher with the first 500 points you earn, then a $1.00 for each additional 100points. My voucher from last quarter was $27.00. So, Ralph's basically gave me $27.00 for shopping with them. Okay, I will take it!

So, with this scenario, if I were to buy, say $300 in gift cards, I would earn 900 points, another 9.00 applied on my next voucher. So, for doing nothing more than buying the same gift cards I would have purchased from Target, iTunes, Best Buy, American Express, Visa, Barnes & Noble (and on and on...I was amazed by their wonderful selection!) I am basically given $9.00 for that purchase! And, probably saved that much in gas not running around town to get all of the cards from all of the different stores!

This is the kind of leveraging that helps you save money, and even EARN money, this holiday season. All kinds of retailers offer reward programs, find out what they are and leverage them if they make sense. I am a "Beauty Insider" with Sephora and earn points for the shopping I do with Sephora. I was able to get several stocking stuffers, and a gift set worth $150.00 for FREE, yes FREE by using my "Beauty Insider" points for the holidays!

Insider Tip: Leverage your buying trips to truly leverage the retailer's offer. Case in point: While at my neighborhood Ralph's store, a customer bought $2000.00 in gift cards for her company's holiday party. She was joking about how excited her boss was that she offered to do this for him...little did he know that she was not only on the clock to do this shopping trip for him, but she also earned another $60.00 (6000 bonus points!) to apply toward a future shopping trip! Leverage your purchasing power, and you will truly leverage your rewards!

p.s. Leverage the buying power of this amazing offer from Bliss!


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25 Holiday Shopping Tips for the 25 Days of Christmas!

Quite honestly, I am not much of a holiday shopper. After over 15 years of retail management, I really got pretty burnt out on the retail and commercialized part of the holidays. That is one of the main reasons why I dedicated so much of myself to spend time with family and friends over the holidays. Time was one gift I could give others that was truly one of the most precious gift of all!

With my years of retail experience, I have tons of tips to give shoppers to help them navigate the retail waters, both in-store and online. With so many of us on tighter budgets this holiday season, I hope these tips with save you both time AND money! Bookmark or follow my blog for the next 24 tips in the days to come!

HOLIDAY SHOPPING TIP #1:

Make a list and check it twice.

I cannot stress this enough. I myself fall prey to the retail frenzy, especially with the online shopping that I enjoy! However, this year all of my loved ones are on strict orders from me (wow, I know, sounds like all kinds of holiday fun!): Make a list, I will only buy what is on your list!

A list keeps you focused, a list keeps you from buying things you think they want vs. what they truly want, and a list keeps you on your budget. With a list, you tally up prices and meet your budget.

I figure if it is good for Santa, it is good for me!

p.s. Here is a great item to put your on holiday lists, or even buy for yourself as a great treat for some relaxation during the crazy, busy holiday season! Santa approved!



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Retailers using text, Twitter and more technology to get your sales!

Shoppers of the world, get your cellphones and laptops ready!

This season, more and more retailers are getting tech savvy and reaching out to their customers, and potential customers using social media and cellphones. This is going to be a challenging retail season, and retailers will be battling it out for your shrinking discretionary income.


Retailers are using Twitter to communicate special sales and exclusive offers. Twitter allows users to send short messages to a tech-savvy audience. For anyone who is on Twitter knows, it becomes quite addictive, and retailers will be keen to tap into that addiction with frequent updates on sales, special events, and custom offers for their Twitter followers! Even I Twitter, follow me at http://twitter.com/KellyAlvarez!


Retailers also use other social media sites to attract shoppers and keep them updated. Target has a Facebook page, featuring exclusive Target offers and access to special games and music. As of this blog post, they are offering a free ringtone of Christina Aguilera's new song, "Keep Gettin' Better". All you need to do is text "FREE" Target at 827438.


Speaking of text messaging, retailers are also using text messages to contact customers about sale events, special instore events and customized offers. I get text updates from a handful of retailers, and I also get coupons texted to me for savings at my favorite grocery store. I receive Amazon.com text messages that update me on their "daily deals".

JC Penney's is offering text messages that inform their customers about holiday shopping tips. No doubt those are JC Penney specific shopping tips! Even cooler...you can now text an order to Sears and they will text you back when it is ready for pickup, and from which store you can pick up your items. Consumer beware: know your texting plans and rates for your cell carrier. However, this can be a great way to hone in on savings if you are willing (and able!) to act quickly on that text message! Not to mention saving yourself a trip to the mall to buy that one item you know you want and need!